Craft App
Bringing audio messaging and transcribing to empower sales reps to do their best work while maintaining a work life balance
This project is an idea that came out of Saleseforce employees going through COVID and realising how limiting their team communication processes have been and they had to become much more flexible, comfortable and streamlined in order for the sales reps to be empowered to do their best job. And that's by keeping a good work-life balance.
the solution
We built an illustrated visual identity that uses sound wave inspired elements and elements of the app's UI to build a brand world where people and technology are merged in one, where whole world is built out of sound waves. That depicts visually how sales reps feel when they are in the flow, achieving work-life balance by working from anywhere - from the gym, while having picnic in a park or hiking in the mountains.
Next project
Christmas '23 ↗